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November 19, 2019
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Dubai Property Giant Emaar to Launch Blockchain-Based Rewards and Loyalty Ecosystem

Emaar, the Dubai-based property developer behind the world’s tallest constructing, Burj Khalifa, and the Dubai Mall, essentially the most visited buying and leisure vacation spot on this planet, is releasing a brand new blockchain-based referral and loyalty platform. 

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The new EMR platform will reward Emaar prospects with tokens for his or her loyalty and enterprise referrals and an extra utility token will act as a multi-industry referral and loyalty system, spanning Emaar’s big range of accessible companies, together with retail, leisure, hospitality and residential improvement.

This is the primary product of its type being launched on this planet by an actual property firm, and they plan to present Emaar’s prospects with digital tokens utilizing blockchain know-how on a cell software. Tokenization of loyalty factors not solely gives customers with all the advantages present loyalty schemes supply but additionally gives actual financial worth by means of exterior buying and selling platforms. 

Mohamed Alabbar, Chairman of Emaar, acknowledged:

“We didn’t become Emaar by standing still, or by thinking small. By launching the EMR utility token ecosystem, Emaar is expanding the concept of connection. We aren’t just looking into the future — we are building it.” 

Consumers shall be ready to use Emaar’s devoted EMR cell software on Android and iOS to entry the referral and loyalty system and earn or redeem EMR tokens.  The platform and tokens are constructed on Quorum, the JPMorgan variant of Ethereum, and are anticipated to be launched earlier than the top of the 12 months, with an early sale of rights having been performed by Bitcoin Suisse AG and ending in October.

Hadi Kabalan, Director of Tokenisation at Emaar, mentioned:

“We have an existing ecosystem and a large customer base, as well as millions of further potential users globally who have yet to discover Emaar.  Our blockchain token platform positions us to grow our user engagement with today’s digital-native, mobile-first generation who expect a fairer internet and want to be part of the conversation.”

The latest Tokenization, Loyalty and Blockchain survey by KPMG LLP revealed that buyers throughout all age teams are more and more prepared to make purchases with tokens, indicating a variety of latest alternatives for companies to interact with their prospects and rework commerce utilizing blockchain. The findings additionally highlighted the truth that the vast majority of customers aware of the definition of blockchain-based tokens consider it’ll allow them to make higher use of loyalty reward factors. 


As the main developer of world-class locations, the pioneering enterprise won’t solely present Emaar’s worldwide clientele with entry to a deep referral and loyalty system but additionally add a brand new digital income stream for Emaar.

About Richard Kastelein

Founder and writer of publication Blockchain News (EST 2015), a associate at ICO companies collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of schooling firm Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning writer, innovation govt and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain know-how and startups at Blockchain News and has additionally printed pioneering articles on ICOs in Harvard Business Review and Venturebeat. Irish Tech News put him within the prime 10 Token Architects in Europe.

Kastelein has an Ad Honorem – Honorary Ph.D. and is Chair Professor of Blockchain at China’s first Blockchain University in Nanchang on the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford’s Saïd Business School for Business Automation four.zero programme.  Over a half a decade expertise judging and rewarding some 1000+ innovation tasks as an EU skilled for the European Commission’s SME Instrument programme as a startup assessor and as a startup decide for the UK authorities’s Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain know-how in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.

He is a Canadian (Dutch/Irish/English/Métis) whose writing profession has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He’s written often for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com, and his work and concepts have been translated into Dutch, Greek, Polish, German and French. A journalist by commerce, an entrepreneur and adventurer at coronary heart, Kastelein’s skilled profession has ranged from political publishing to TV know-how, boatbuilding to judging startups, skippering yachts to advertising and extra as he is travelled for almost 30 years as a Canadian expatriate residing all over the world. In his 20s, he sailed all over the world on small yachts and wrote a sequence of journey articles referred to as, ‘The Hitchhiker’s Guide to the Seas’ travelling by hitching rides on yachts (1989) in main journey and yachting publications. He at present lives in Groningen, Netherlands the place he is elevating three teenage daughters together with his spouse and crusing associate, Wieke Beenen.

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